Abstract: This study takes “discourse related to China’s sportsmanship” as its research object to fully leverage the discourse role of China’s sportsmanship in enhancing civilizational exchanges, showcasing a uplifted and confident image of China, and uniting the people for national rejuvenation. Anchored in the core discourse themes of “global in perspective, rooted in the nation, and devoted to the people”, it systematically examines the stance and representation of China’s sportsmanship in discourse. The study finds that, in the new era, the discourse of China’s sportsmanship the new era is based on the value concept of “amity and kindness, harmony and harmony”, showing the style of the times of “high-spirited and enterprising, amity and credibility”, adhering to the communication concept of ”gathering heart and gathering air, infiltrating people’s hearts”. The China’s sportsmanship is represented through distinct characteristics of “independence”, “confidence” and “self-strengthening”. Based on these findings, the study constructs a discourse expression system for China’s sportsmanship, organized along the dimensions of discourse subjects, content, and communication, while intersecting with international, national, and people-oriented perspectives.