Abstract: Under the backdrop of the intelligent media era, exploring digital communication pathways for sports intangible cultural heritage (ICH) that align with China’s national conditions holds significant importance for advancing its high-quality inheritance and development. Using research methods such as in-depth interviews and participant observation, this study systematically examines the practice of digital communication for Lingdi Village’s Dragon Lantern Festival by the Qingliu County Converged Media Center in the western Fujian Province. The study theoretically conceptualizes a “county-level converged media center-led” digital communication pathway for sports ICH, analyzing its essence, operational logic, and unique advantages. The findings reveal: 1) The “county-level converged media center-led” pathway exhibits a “one core, two wings” structure, with the county-level converged media center as the core and individual and market media as auxiliary forces; 2) its operational logic is characterized by ideological guidance as the prerequisite, multi-stakeholder collaboration as the main driver, project-driven organization as the structural logic, and resource integration as the fusion logic; 3) rooted in adaptive reforms for the inheritance and development of China’s sports ICH, this pathway demonstrates both regional uniqueness and universal applicability. Practical optimization strategies are proposed, including balancing cultural authenticity with technological efficiency, strengthening value-driven communication to promote differentiated dissemination, fostering an open collaborative ecosystem to unlock the innovative potential of diverse stakeholders, and integrating regional resources to optimize project planning.