Abstract: The digital governance paradigm of sports in China is a set of value concepts, thinking patterns, and action tendencies upheld by the governance community of the Party, government, market, and society in promoting the digital transformation of sports governance. At present, the overall paradigm of digital governance in sports have four patterns: “data governance”, “platform governance”, “digital governance”, and “smart governance”. These patterns have relatively clear evolutionary path, adaptation dimensions, and scope of action. In addition, being present can comprehensively explain the structure and content of digital transformation in sports governance. However, these hierarchical and symbiotic paradigms still face practical challenges such as data bias, platform internalization, digital suspension, and digital divide in promoting the digital transformation of sports governance. The theoretical risks such as deviation from values, confusion in thinking patterns, and disorderly action tendencies are also existed. In this regard, the theoretical development of the digital governance paradigm for sports needs to move towards a broader and more integrated perspective of “holistic intelligent governance”. The development of the overall intelligent governance path should closely focus on governance system elements such as concepts, systems, structures, and methods. By shaping a people-oriented approach to overall intelligent governance, we can solidify the overall intelligent governance foundation for institutional innovation and adaptation, consolidate the overall intelligent governance system support for block coordination, maintain the dynamic balance of the overall intelligent governance order of sports, and ensure the full release of the overall intelligent governance efficiency, so as to provide theoretical support and path reference for promoting the modernization of the sports governance system and governance capacity through digital governance of sports.