全球体育产业链重塑下中国角色转型研究

    Research on the Transformation of China’s Role in the Restructuring of the Global Sports Industry Chain

    • 摘要: 世界百年变局推动全球体育产业链重塑,暴露出其内在的结构性矛盾,也引发了中国在全球产业链中的角色重塑。采用文献资料、案例分析等方法,厘清中国参与全球体育产业链重塑的角色变迁过程,辨析角色冲突的生成机制,并提出角色转型的应对策略。研究认为,在全球体育产业链形成、演进过程中,中国经历了被动式融入者、选择性参与者、基础型参与者和全球化建设者的角色嬗变,为体育产业全球化贡献了中国力量。在全球体育产业链系统性重塑过程中,中国的角色变迁打破了欧美国家主导的体育产业链秩序惯性,从而引发供应链、空间链与价值链上的多维角色冲突。角色冲突为角色转型造就现实推力;而角色转型作为角色冲突的制度化疏解,成为中国在全球体育产业链重塑中实现角色再建构的必然进路。人类命运共同体理念内蕴着建设体育产业责任、利益和价值共同体的思路,为推进中国角色的转型提供了方法论。中国应进一步稳开放、促对话、敢担当,肩负全球体育产业供应链稳定的大国责任;扩内需、畅协同、兴文化,成为全球体育产业空间链根植的供需中枢;强话语、拓创新、塑品牌,实现全球体育产业价值链位阶的自主跃迁,完成新的角色建构。

       

      Abstract: Amidst profound global changes, the restructuring of the global sports industry chain has unveiled inherent structural contradictions, prompting a redefinition of China’s role within this system. Through literature research and case analysis, this study delineates the evolutionary trajectory of China’s role in the global sports industry chain, examines the mechanisms underlying role conflicts, and proposes strategic responses for role transformation. The findings indicate that throughout the formation and evolution of the global sports industry chain, China has transitioned from a passive participant and selective participant to a foundational participant and, ultimately, an active contributor to global development, making substantial contributions to the sport industry’s globalization. As the global sports industry chain undergoes systemic restructuring, China’s shifting role has disrupted the inertia of the Western-dominated order, resulting in misaligned expectations between China and Western nations and triggering multidimensional role conflicts across supply, spatial, and value chains. These role conflicts generate impetus for transformation, while role transformation serves as an institutionalized resolution to such conflicts, representing an essential pathway for China to reconstruct its role in the realignment of the global sports industry chain. The concept of a global community of shared future embodies a vision of building responsibility, interest, and value communities within the sports industry, offering a methodological framework for advancing China’s role transformation. China should pursue a threefold strategy: 1) Further “stabilize openness, foster dialogue, and demonstrate accountability” to uphold its responsibility as a major power in ensuring the stability of the global sports supply chain; 2)expand domestic demand, enhance coordination, and promote cultural vitality to position itself as a supply-demand nexus within the global sports spatial chain; 3) strengthen discursive influence, drive innovation, and build brand equity to achieve an autonomous hierarchical ascent in the global sports value chain, ultimately realizing a reconstructed and elevated role.

       

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