Abstract: To enhance the market competitiveness of Chinese Wushu in contemporary consumer society and address its lack of appeal among young consumers, this study applies the theory of consumer society, utilizing literature research, expert interviews, and logical analysis to systematically explore pathways for constructing a symbolic value system for Wushu. The findings indicate that: 1) The underlying cause of Wushu’s limited appeal among young consumers lies in the absence of “symbolic value”—Wushu’s rich historical and cultural significance has not been effectively translated into the kind of “social capital,” “identity marker,” or “emotional vehicle” that resonates with today’s youth. 2) A priority in promoting Wushu commercially is to build its symbolic value system. This involves, first, a deeper excavation of Wushu’s symbolic potential: transforming the functional values of combat-oriented, performance-based, and health-focused Wushu—such as “fighting skill,” “artistic expression,” and “fitness benefits”—into symbolic values like “willpower forging,” “expression of aesthetic taste,” and “lifestyle statement.” Second, marketing strategies should be employed to translate symbolic value of Wushu into practice. In cultural communication, this includes creating “simulacra” through content production and establishing symbolic connections via cross-border collaborations and celebrity IP development. In consumer experience, it entails designing physical spaces as carriers of symbolic value and constructing “symbolic theaters” through ritualized services and immersive interactions. 3) While the shift toward symbolization offers opportunities for Wushu, it also carries the risk of symbolic alienation.