Abstract: This paper explores public stadiums behavior operation and management from a new research perspective, in the view of system science, based on the behavior decision level of"rational man".The result shows that the elements of public stadium behavior operation management system include the supply agent, integration agent, sales agent, support agent, consumer agent.These five kinds of behavior agents build the behavior operation and management dynamic system through behavior decision-making interactions among the service resource purchasing decisions, service resources integration decision, service resources marketing decisions, service process support decisions.Accordingly, in this paper, by using the complex adaptive system theory and modeling method based on agent, the structure and theoretical framework of public stadium behavior operation management system simulation model were put forward.Further, the steps for implementation system simulation modeling were given.Finally, through an example, the path for building public stadium behavior operation management system simulation model was demonstrated.