大型体育场(馆)运营综合评价指标体系的研究及运用

    Research and Application of Large Stadium Operation Comprehensive Evaluation Index System

    • 摘要: 大型体育场 (馆) 由于投入金额巨大, 社会影响广泛, 综合功能突出, 近年来暴露出使用效率和运营水平不高、布局结构不尽合理等问题, 迫切需要对大型体育场 (馆) 运营进行全面评价, 以提升体育场 (馆) 基本公共服务、管理运营水平和开放开发效益。本研究采取特尔菲法, 对大型体育场 (馆) 运营的评价指标、评价内容、分值、评价细则等通过多次反馈和统计汇总, 设置了8个1级指标;49个2级指标, 主要内容包括综合功能、基础设施、基本管理、运营效益、支撑条件和特色创新6个方面, 尽量体现评价体系的综合性和可信度, 较全面反映大型体育场 (馆) 运营的效果, 以体现不同属性的差别因素。通过选取全国8家知名大型体育场 (馆) 对评价体系进行了评价测试后, 将不易掌握的指标、客观性不强的指标以及数据采集有困难的指标进行了调整, 最终形成大型体育场 (馆) 综合运营评价指标体系, 力求能够有效反映大型体育场 (馆) 运营的主要价值取向和管理水平, 全面评价场馆与运营管理相关的所有行为, 在一定程度上提升体育场 (馆) 的经营管理效益。

       

      Abstract: Large stadium due to the huge amount of investment, extensive social impact, the comprehensive function is outstanding, in recent years exposed the use efficiency and the management level is not high, the layout structure unreasonable problems and contradictions, to conduct a comprehensive evaluation of the large stadium operations, can improve the stadiums of basic public services, management level and the opening up and development benefits.This research adopts the Delphi method, by multiple feedback and statistics to the large stadium operations evaluation index, evaluation content, score, evaluation rules, and set up 8 first level indicators;49 second level indicators, including six aspects:the comprehensive function, infrastructure, basic management, operating efficiency, support the conditions and characteristics of innovation, to reflect the integrity and credibility evaluation system, more fully reflect the stadium operation efficiency, in order to reflect the different factors of different attributes.According to the 8 famous Stadiums on the evaluation system of the evaluation test, the index that is not easy to master index, is not strong objectivity, is difficulty to acquisition has been adjusted, and form the large stadium integrated operation evaluation index system finally.The research can reflect the main value orientation and management levels about the large stadium operations, a comprehensive evaluation of all behavior of venues related to operation management, and enhance the stadium management efficiency in a certain degree.

       

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