Abstract: This paper attempts to provide some useful reference to Chinese sports goods enterprises through exploring the regular patterns of sports shoe patents.The results show that 1) The number of patents accepted by USPTP ranks first.The United States, Japan, Germany and France have developed representative sports shoe enterprises, which each has implemented patent strategies at the leading markets.2) Patent technology center has experienced a transformation from German, Japanese, French, to American enterprises.Nike, which has the highest number of sports shoes patents and the highest number of high cited patents, has focused on smart sports shoes.3) Ski boots, running shoes, soccer shoes and golf shoes are the most studied sports shoes.Elastic damping and slip resistant of shoes sole are the main research contents.Personalized design is the future development trend.The rapid development of sports industry and traditional market slowdown prompted multinational companies such as Nike to explore emerging markets.Developing and perfecting of patent law is the key factor which affects enterprise intellectual property protection consciousness and implementing of patent strategies.China should formulate laws and regulations to encourage our enterprises' technology innovation and to raise their awareness of intellectual property rights protection.Sports shoe enterprises should catch the opportunity of emerging technology such as mobile Internet, and rely on diversified services to improve the core competitiveness.