李宗辉. 2014: 论体育领域的商标保护. 体育科学, 34(1): 54-57,82. DOI: 10.16469/j.css.2014.01.004
    引用本文: 李宗辉. 2014: 论体育领域的商标保护. 体育科学, 34(1): 54-57,82. DOI: 10.16469/j.css.2014.01.004
    LI Zong-hui. 2014: Discussion on the Trademark Protection in the Sports Field. China Sport Science, 34(1): 54-57,82. DOI: 10.16469/j.css.2014.01.004
    Citation: LI Zong-hui. 2014: Discussion on the Trademark Protection in the Sports Field. China Sport Science, 34(1): 54-57,82. DOI: 10.16469/j.css.2014.01.004

    论体育领域的商标保护

    Discussion on the Trademark Protection in the Sports Field

    • 摘要: 体育已经广泛融入人们的社会生活和经济活动, 商标在其中发挥着重要作用。体育领域的商标具有形式多样、主体集中、产品销售对象特定等特点, 对其法律保护具有正当性基础。体育领域商标侵权判断标准的适用也有特殊之处, 合理使用、言论自由、连续3年不使用和反垄断则构成了主要的侵权抗辩事由。

       

      Abstract: Nowadays, sports have been widely integrated into people's social life and economic activities, during which the trademark plays an important role.Trademarks in the sports field have characteristics of various forms, centralized owners and specific products purchasers, and its legal protection also has justification.The application of infringement identification rules in the sports field has special features, while fair use, freedom of speech, non-use in consecutive three years and anti-trust constitute main infringement defenses.

       

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