中国足球职业联赛俱乐部球员技术资产配置的利益逻辑研究
The Benefit Conception of Player in Registration of Chinese Professional Football League Club
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摘要: 基于《中国足球改革总体方案》《关于加快发展体育产业促进体育消费的若干意见》等政策扶持, 中国职业足球市场投资热度持续攀升, 但同时出现的高额球员转会费却引发争议。对此, 研究将中国足球职业联赛的球员转会费问题置于资产配置分析框架:首先以广州恒大淘宝俱乐部为例探究中国足球职业联赛俱乐部的资产结构比例及其质量, 提出看似成本收益不匹配的球员技术资产配置实质是俱乐部投资者为实现更深层次利益目的而选择的利益逻辑;其次, 分析中国足球职业联赛俱乐部的球员技术资产配置利益逻辑, 并找到其与联赛发展要求的关键矛盾;最后借鉴皇家马德里、曼城等俱乐部的商业运作经验, 析出中国职业足球俱乐部球员技术资产配置的利益逻辑转换策略。通过对中国足球职业联赛球员高额转会费问题的客观分析, 为中国职业足球改革发展提供理论指引。Abstract: Based on the implementation of Chinese football reform plan, the investment to Chinese professional football continues to expand, but the issue of player's transfer fee was causing controversy. The club owners have more focus on business than football has a negative impact on the development of Chinese professional football. This study was first to research on the asset structure and quality of Guangzhou Evergrande Taobao club. Secondly, analyzes the benefit conception of the player in registration and balancing the contradiction between the bushiness interest of owners and the benign developments of the Chinese professional league. Finally, focus on case study of Real Madrid club and Man City club, find the solution of “player in registration” dilemmas which Chinese professional football clubs facing.