Abstract: Accurately understand and grasp the new historic juncture of sports social organizations development in China is the prerequisite for sports social organizations playing important roles in the new era. By using the methods of literature review and comparative analysis, this paper analyzes and discusses the new historic juncture of social sports organizations in China in the new era from four aspects. Under the guidance of XI Jin-ping's Thought on sport, sports social organizations show great importance in the implement of national-wide fitness, the construction of a sports power as well as the host of 2022 Winter Olympics and Paralympics in Beijing; To understand by the transformation on sports demand, national-wide health, sports consumption, sports regimen and leisure, provide vitality for the development of sports social organizations; To understand by the characteristics of sports development in China in the new era, the developing for mass sports, competitive sports on transformation and the expansion of sports industry, offer a great opportunity for the development of sports social organizations; To understand by the mission, goal and vision for sports social organizations in the new era, showing social responsibility, improving participation and serving sport governance are the basic principles.