Abstract: Based on the Value Chain Theory, the article explores the construction of the value chain of sports content industry in China and clarifies the key points of the six links in the value chain: 1) the integration and subdivision of sports content in depth,breadth, professionalism and precision; 2) the sports content production of diversified production entities, high-quality services, and product mobilization; 3) the construction of an open and transparent sports content trading platform; 4) the sports content operation with IP operation, content payment, and media integration as the main ecology; 5) the construction and cultivation of audiences and consumer markets by developing the diversification, immersion, and localization of sports content; 6) and the increase the derivative benefits of the sports content industry. To realize the appreciation value chain of sports content industry, efforts shall be made from three aspects: 1) the collaborative innovation of sports content industry technology, content, and system; 2) the fit between the value chain of the sports content industry and the overall strategy of the enterprise; 3) and the optimization of the internal relationship within the value chain of sports content industry.