Abstract: In the new stage of development, the transition from “passive healthcare” to “proactive healthcare” has become a new concept, model, and system for human health. The integration of sports and health has become an important focal point for proactive prevention of health problems. Promoting the integration of sports and health and national wellness has become a research proposition with realistic solicitude significance and policy expectations. Based onliterature review and field research, this article discusses innovation-driven development of the integration of sports and health in China, examines the real dilemmas and discovers issues in such fusion, and then proposes the future direction, pathway and measures for the integration of sports and health. The researchers recommended that in the upgrading process from the integration of sports and medicine to the integration of sports and health, it is necessary to improve key elements and resource allocation mechanism to overcome the human resource and financial dilemmas of the integration of sports and health; optimize system building of the integration of sports and health, overall plan the reform of relevant rules and regulations; build an interactive governance path, reshape the “government-society-market” structural relationship; implement the proactive healthcare plan across China to dynamically shore up the weak spots in residents' health literacy.