Abstract: By the ways of document consultation,logic analysis and expert interviews,through collecting all kinds of literature on Sports Industry in China during 30-year reform and opening,the paper sums up the main characteristics: multidimensional research perspective,research methods and the theory of cross-cutting,as well as the application of research findings.The paper analyzes the main problems: lack of systematic and depth of research methods,as well as the fundamental research is relatively weak.On this basis,it expounds tendency of research on sports industry in China: multidisciplinary integration of theory and research methods,the transfer of the key research areas,as well as to enhance the interaction between research and practice.