Abstract: Based on emotional perspective of customers' physical fitness consumption,combining the background of physical fitness services industry,from the service quality,customer value,customer satisfaction,and customer loyalty,this paper designs 22 closed-end problem of physical fitness service customer loyalty for evaluating factors driving.The research result shows that physical fitness services of customer loyalty is multi-dimensional,mainly reflects in recommend intent and purchase intention,price tolerance,complain behavior,etc.Physical fitness services mainly manifested in the degree of customer loyalty,and realize repeat participate in consumer spending is the premise of repeated fitness service products get consumer recognition,make consumers of fitness services products developed to a certain degree of preference,consumer feature differences influence on the formation of customer loyalty,service quality,service satisfaction of physical fitness service industry loyalty also produce corresponding impact.