罗秋菊, 卢相宇. 2011: 大型体育事件游客消费经济影响实证研究——以第16届广州亚运会为例. 体育科学, 31(9): 3-18,50. DOI: 10.16469/j.css.2011.09.001
    引用本文: 罗秋菊, 卢相宇. 2011: 大型体育事件游客消费经济影响实证研究——以第16届广州亚运会为例. 体育科学, 31(9): 3-18,50. DOI: 10.16469/j.css.2011.09.001
    LUO Qiu-ju, LU Xiang-yu. 2011: Economic Impact Assessment of Mega Sports Event from the Perspective of Visitors’ Expenditure — Taking Guangzhou Asian Games as Example. China Sport Science, 31(9): 3-18,50. DOI: 10.16469/j.css.2011.09.001
    Citation: LUO Qiu-ju, LU Xiang-yu. 2011: Economic Impact Assessment of Mega Sports Event from the Perspective of Visitors’ Expenditure — Taking Guangzhou Asian Games as Example. China Sport Science, 31(9): 3-18,50. DOI: 10.16469/j.css.2011.09.001

    大型体育事件游客消费经济影响实证研究——以第16届广州亚运会为例

    Economic Impact Assessment of Mega Sports Event from the Perspective of Visitors’ Expenditure — Taking Guangzhou Asian Games as Example

    • 摘要: 以第16届广州亚运会为例,对大型体育赛事游客消费经济影响评估技术层面的难点与问题进行研究;同时,研究偶发性的体育赛事的经济影响力,其影响是否可单纯用经济数据来评估?直接经济影响研究采用问卷调查获取消费数据,间接经济影响研究采用投入产出模型进行测算。研究表明:1)在技术层面上,针对赛事活动的参与者类别、参与者人数做了专门的实证探究,剥离了部分“挤出效应”。其中,“亚运游客”是游客消费经济影响的主要来源,数量仅占游客总数的32.56%,但其经济影响占总经济影响的61.39%;2)“亚运游客”数量722 074,其经济影响2 709 247 693元,人均支出1 688元,产出乘数2.22。比较亚运会新增投资以及相关的游客消费预期,亚运会的游客消费经济影响并不显著,对广州经济的带动作用有限。研究对审视大型活动申办热潮有启示意义,建议评估偶发性的大型活动应该把更多的关注视角放在经济影响因素之外,如城市空间结构重构、城市形象效应、政治效应等。

       

      Abstract: Visitors' expenditure is the principal source of sports events to regional economic contribution,and it is also the key and difficult research issue.Much theoretical and empirical research on visitors' expenditure assessment was conducted,however,it is difficult to collect data and there are still a lot of disputes.This paper evaluates the economic impact of Asian Games from the perspective of visitors' expenditure.Research questions are:1) technically,how to obtain accurate data in order to getting net economic impact.2) To evaluate the economic impact of occasional sports events.Questionnaire survey is employed to collect the consumption data of visitors,I-O model is used to evaluate the indirect economic impact combined with statistic software including SPSS and Matlab.The result shows that 1) visitor classifications and number of visitors are specially studied,which gets partly net economic impact.Event visitor is the principal sources of economic impact of Asian Games.The number of event visitor only accounts for 32.56%;however,the economic impact generated by them reaches 61.39%.2) The number of Asian Games visitors is 722,074,and the economic impact generated is RMB 2,709,247,693,the average expenditure per person is RMB 1,688,the output multiplier is 2.22.Therefore,Compared with the new investment related Asian Games and the expectation of visitor expenditure,the economic impact caused by Asian Games visitors' expenditure is not outstanding.The conclusion is of some significance for pondering the passion for bidding mega-events.More attention should be paid to non-economic factors like city reconstruction,city image,and political influence.

       

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