Research on Supplementary Development of Sports Television Media and New Media in China

By using the research methods of literature,questionnaire,interviewing expert and so on,based on the concept of sports television media and the new media,this paper researches present situation of sports television media and the new media's sports dissemination,analyzes the feasibility of supplementary development of sports television media and the new media from aspects of national policy,dissemination technology,media market in China and proposes the supplementary development way of sports television media and the new media:supplementary of sports information resource;cooperation of sports dissemination;harmonization of sports dissemination way.