Study on China Sporting Goods Industry Structure

Taking the theory of industrial structure as guideline,using the method of analysis of inputs and outputs,this paper makes a specific analysis on China sporting goods industry technical structure which including six morphological indices:structural elements,raw material,the structure of human resources,product structures,business structures,regional structures.Using cobweb model of sporting goods industry structure to analysis and judge current situation of sporting goods industry in China,and propose three major strategies for the sports goods industry structure adjustment and optimization,provide some theoretical basis and suggestions for China sporting goods industry bigger and stronger.