Integrative Quantitative and Optimized Analysis of Sport Industry Structure in China

Taking the data and material from special investigation on the national sports and related industry as basis,and using the analysis tools and methods of location entropy,structure diversity indicator and shift-share method(SSM),this paper conducted an integrative quantitative analysis of fundamental state of the sports industry structure in China.Basing on it,some policies and suggestions to further optimize sports industry structure in China are put forwarded.