Social Perception of Residents Livelihood Initiatives and Cohesion in the Game Host City——The Intervening Role of Satisfaction for Residents Livelihood Initiatives

In order to promote the aim of holding mega sport events serving for local people,this paper discussed the relation of residents' satisfaction for livelihood initiatives between cohesion of Guangzhou and social perception of resident livelihood initiatives with the determination of psychology and the theory of mediate variety program.The result shows that during Guangzhou Asian Games,resident social perception can predict their cohesion and satisfaction,resident livelihood initiatives plays partial mediating role between social perception for resident livelihood initiatives such as employment security,environment protection,entertainment and leisure,but plays integrate intervening role on other sides.