Rethink on "Going out" Strategy of Chinese Wushu Culture

Based on literature review,and using the theory of culture,communication and brand management,this paper makes analysis on "going out" of Chinese Wushu culture.The result shows that although "going out" of Chinese Wushu culture has achieved remarkable success,there are still problems restricting its better development.According to that,this paper put forwards new thinking on "going out" of Chinese Wushu culture.The true implementation of the strategic target of Chinese Wushu culture "going out" must strengthen cultural awareness,own the consciousness of the world,soar innovation consciousness,abide by the standard awareness and establish brand awareness.Only in this way,the pace will be more solid and heroic of Chinese Wushu culture of "going out",and the style will be more diversified and rich.