Study on a Production Model of Sport Consumption Culture on the View of Consumer Society

With the methods of documentation,induction and deduction,structure equations,a new production model of Sport Consumption Culture is to be displayed systematically on the view of consumer society.The results are found that the whole productive process of sport consumption culture is composed of sport body,sport space,sport time and sport symbol.Under the actions of these four elements,the whole productive process of sport consumption culture is driven to push forward the whole social structure and some produced culture products are becoming a symbol that is used to distinguish and construct social classes.At last,in order to examine this process,a structure equation model of Sport Consumption Culture Production is constructed,which can explain 20% changes.In this model,the first effect factor is sport symbol that has a 0.41 acting force to social class;the second effect factor is sport body based on age that has a 0.26 acting force to social class;the third effect factor is sport space that has a 0.08 acting force to social class;the fourth effect factor is sport body based on sex that has a 0.06 acting force to social class;the last effect factor is sport time based on the indirect effect of sport space that has a-0.07 acting force to social class.