A Study on Event Sports Tourists’ Consumption Decision-making Behavior:A Conceptual Framework

Based on Social Exchange Theory,this paper proposes a conceptual framework of event sports tourists' consumption decision-making behavior with the methods of literature review,induction and deduction.The results show that 1) the conceptual framework expands the Social Exchange Theory by adding the emotional variable of tourist experience quality on the basis of rational calculation,and the event sports tourists just make the consumption decision on the basis of the rational calculation and the tourist experience;2) the factors influencing event sports tourists' perceived benefits,perceived costs and tourist experience could be summarized into four aspects,respectively event sports tourism quality,event sports tourism destination factors,personal factors,and other factors;3) the exchange relationship(including trust and identity,attachment degree)is an important moderating variable in this conceptual framework,which affects the relationship among the influencing factors,psychological activities and consumer decision-making.