Empirical Research of Society Sports Service Quality of Western China and Physical Exercise Willingness

In social sports service organization,if physical exercisers perceive the service quality good,he will often have a higher exercise satisfaction.In many cases,high exercise satisfaction can stimulate physical exercise intention,which helps to improve the competitiveness social sports service organization.The relationship between social sports service quality of western China and physical exercise willingness is that we should service's visibility,timeliness,security and targeted.By that way we can improve physical exercise willingness through enhancing the satisfaction of physical exercise.Also,consider about customers' gender,age and income to provide different services to different customers is another effective way.