Firm Networks Characteristics of Fitness Chains in China:Structure and Variance Analysis

From complex network perspective,social network analysis was used to study the structural characteristics of the network in fitness chains.By analysis of the data from of 14 firm and its 440 stores,fitness chains network(FCN) is a complex network composed of internal network and external network,showing the basic structure of the satellite network mode.Using UCINET.6 software portrayed and measured the overall internal network,three types of network was divided on the basis of chain-type and city-level.To deeply analyze the structural characteristics and the source of the differences,the structural characteristics of internal and external networks from the chain store level were measured.Two-way ANOVA was used and found city-level and chain-type were the important factors that explained the variance of these structural characteristics.