The Practice in the International Communication of Sports Culture and Concept Innovation

The methodology applied in this paper includes historiography,anthropology and sociology,this paper analyzed the rules and era characteristics of the international communication of sports culture,and then put forwarded a new ideas of pluralized sharing.The research indicates that 1) Sports culture international transmission displays different characteristics in different historical period;a positive correlation is found between the efforts shared on sports cultural transmission and national comprehensive strength;the successful sports culture transmission is the product of initiative adjustment to exterior context.A powerful propeller will be helpful to promote sports culture international communication;sports culture international transmission should take full advantages of the influence of international platform;continuous innovation serves as critical element in the successful sports culture international communication;2) In 17th century,British witnessed the natural spread of sports culture international transmission;in 18th century,initiative and positive cultural transmission strategies dominate the characteristic of social landscape due to the transformation of global situation;in the last 30 years of 19th century,with the help of its economy and religion,America spreads its sports culture to every corner of the world;after the middle of 20th century,the world has witnessed the transition of sports culture international transmission in the domain of culture;3) The example of international transmission of Shaolin Kung Fu and Tai Chi shows that the international transmission of Chinese sports culture is undergoing a period from disorderly to orderly development with distinctive transmission modes being applied to different sports events;4) It is necessary to put forth the concept of pluralized sharing of sports culture based on the dimension of China,world and sports.