Research on Social Public Service of Professional Football Club from Perspective of Corporate Social Responsibility Theory

Based on corporate social responsibility theory,this paper made a research on the social public service of professional football club by means of statistics and literature review.The result showed that the social public service of professional football club has particularity in resource and noticeable social effect.With more demands from state,social organizations,fans and community,football club became more conscious of social responsibility and performed well in youth education,community service,social integration,employee initiatives,health promotion,city upgrading and environmental protection.Among these projects,community service,employee initiatives and environmental protection were three major contents.Moreover,social public service of professional football club promoted the improvement of society and people and helped professional football club gain the reputation and development.