Research on Excessive Marketization Issues of the Operation and Reform on the Public Sports Venues

The result showed that the excessive marketization of venues were the high service price, the service and the allocation of resources fully didn't concern to the public welfare, the manage organization went to market, the market became the mainly finance mode, and so on.The main reasons which lead to the excessive marketization were the misunderstanding of the marketization reform value orientation, the local government finance rights and didn't match, the vacancy of the government supervision, the imperfect of the incentive mechanism, the public didn't have the right to make a decision and the unestablished of the public service standard.The harms of the excessive marketization were the higher expenditure on fitness, the unfair of the public sports service and the lost of the public welfare.It put forward some advices that clearing responsibilities of local government, increasing the input and the transfer payment to the local sport facility, building up the council of the venues and attracting the public to the council, establishing the public service standard to definite the types of the public sports service, perfecting the supervision mechanism and supervising the price, reforming the performance evaluation mechanism to avoid the excess marketization of the venues on the marketization operation and reform.