Study on Brands of Chinese Sports Goods Manufacturing Industrial Clusters

Literature review, expert consultation, on-the-spot investigation and questionnaire are used in this paper to study the concept, types, characteristics, formation mechanism and development status of brands of Chinese sports goods manufacturing industrial clusters.The result shows that the major problems of developing brands of Chinese sports goods manufacturing industrial clusters are as following:development level of brands of Chinese sports goods manufacturing industrial clusters is too low, service supporting system is not perfect, the speculative behavior prevail in enterprises, insufficient supply of external information, internal collaboration is not smooth, suffered excessive administrative intervention, and exist many problems of develop enterprise brand.Several suggestions and countermeasures are proposed to solve these problems:leading enterprises play the role of promote the intra cooperation of cluster;to establish and perfect service support system and make up the deficiency of external information;maintain and protect the brands of cluster and overcome excessive administrative intervention;promote the brand building and brand internationalization of enterprises.