Research on Innovation of Sports Tourism from the Perspective of Value Co-creation

Sports tourism has distinct spatial properties,it is a kind of megaproducts,and has many profiles,including multiple interactions between government,enterprises and consumers.As the emphasis on theory system of consumers and enterprises to co-create value,value cocreation theory includes two research aspsects of consumer experience and service dominant logic,it has important inspiration to view sports tourism experience innovation and service platform construction.In fact,to clear the current problems of sports tourism,we should not only promote the core content innovation and auxiliary experience innovation in enhancing sports experience value,but also improve the platform for infrastructure construction and service innovation.In addition,combination with the consumers and enterprises interation,enterprises and government interaction,using the framework of DART model,we should carry out the innovation of sports tourism management model,in order to promote the sustainable innovation of sports tourism.