Research on the Path Mechanism and Reconstruction Pattern of Sports and Related Industry Convergence

One important“new normal”of current China's sports industry development is in a wider and deeper industrial integration with related industries.Firstly,this paper starts from the three stage theory of the general evolution of industry convergence,and puts forward three ways of evolution of the path mechanism of the integration of sports and related industries,respectively:1)technical convergence:standards and planning;2)business convergence:personnel and organization;3)market convergence:demand and product.Secondly,based on path mechanism,in-depth analysis three kinds of reconstruction pattern of sports and related industrial convergence:infiltration,extension,restructure as well as features of sports convergence formats under the reconstruction pattern.Finally,from the exploring the regulation reform of sports and relevant government departments,releasing policies and standards of sports and related industrial convergence,establishing a national sports industrial convergence demonstration area,supporting the sports enterprise to develop in the direction of collectivization,propose the countermeasures and the suggestions of industrial convergence between the sports and the related industry.