Current Situation and Development Trend of Commercial Fitness Clubs in Beijing——Based on Surveys Conducted in Haidian,Chaoyang and Changping

Choosing Haidian,Chaoyang and Changping as investigation areas,mainly based on questionnaire surveys,this article analyzes commercial fitness clubs' current situation and development trend in Beijing,with the aim to provide theoretical support and guidance for Beijing commercial fitness clubs' development.The SCP analysis indicates that the commercial fitness industry in Beijing is competitive.In this competitive market,there are a lot of fitness clubs with fierce competition.Products are quite homogeneous with low differentiation.The entry barriers are low,but a certain exit barriers exist.In general,commercial fitness clubs in Beijing evolve from market cultivation,extensive growth to intensive development.In the future,commercial fitness clubs will be in a slow and spiral motion path from extensive increase to intensive development,with strategic emphasis on product innovation and delicacy management.