Research on the Evaluation of Sporting Goods Listed Companies Growth in China——Based on the Analysis of the Data from 2009 to 2013

Sporting goods industry now is in a boom.However,the overall scale of the industry is small,and how to grow is still in exploration.Growth of sporting goods companies are not only relies on their own resources and capabilities,but also influenced by the environmental factors.Based on the theory of enterprise growth,this paper applied literature review and expert interview to select the key factors that effected the growth of sporting goods listed companies,and then built a model and evaluation system,collected five years statistics panel data from 2009 to 2013to evaluate the growth of 19 sporting goods listed companies by using factor analysis.The result showed that 1)factors that influenced the growth of Chinese sporting goods listed company included environment,resource and growth capacity,besides the factors among the growth capacity,the weight of development and profitability were higher,indicated that operational status of assets and profit margins were still important indicators for discriminating the growth ability of enterprise.2)For the comprehensive evaluation,most companies developed unbalanced in environmental,resource and growth ability,there were some regional differences.3)The growth of sporting goods listed company could be divided into six types like stable growth,fluctuation growth,stable maintain,fluctuation maintain,stable negative growth and fluctuation negative growth.