The Financing Policy of Chinese Sports Listing Corporation after the Beijing Olympics——Research on Product Diversification and Market Competition

Taking sports clothing and shoes listing corporation in Hong Kong stock exchange,Shanghai stock exchange and Shenzhen stock exchange in 2008—2014 as research sample,this paper analyzes the financing mode,product diversification,market competition and relationship among large shareholders control.The result shows that sports shoes company product diversification is proportional to long-term financing,the intensity of competition sports shoes company product market eases the long-term financing dependence of products diversification,increase the capacity of commercial credit financing,share ratio of major shareholders,inventory pressure,pre tax rate of return of assets increase the long-term financing ratio.At the same time,the research result shows that sports shoes listing corporation operating cash ratio is positive correlation with long-term financing rate,asset liability ratio is negative correlation with long-term financing rate,and positive correlation with commercial credit financing rate.The inventory turnover rate is negative correlation with long-term financing rate,and positive correlation with commercial credit financing rate.