Research on Governance Paths to Supply Side of Demand-oriented Ice and Snow Fitness for the Public in China

The successful bidding for the 2022 Winter Olympics will certainly boost the development of ice and snow fitness for the Chinese.Ice and snow fitness for the public has been quite a long time in China,but it is not yet widely popular and booming.A great amount of document literature is consulted in order to master the reality of ice and snow fitness for the public.In addition,field investigation is conducted and visits are paid to experts and leaders of relevant departments in Heilongjiang Provincial Sports Bureau,Jilin Provincial Sports Bureau and Liaoning Provincial Sports Bureau.A series of problems on supply side are discovered.First,skiing resorts and skating rinks are practically operated independently.Most of them have a smaller surplus even several are defective.Second,the ice and snow industry chain of ice and snow fitness,competitions,tourism and rejuvenation all in one has not taken shape.Third,the quality of employees as a whole is not high.Based on demand orientation and factors influencing ice and snow fitness for the public,governance paths to supply side are accordingly put forward.The government will help to lay a solid foundation by providing favorable policies for the involvement of young people.Associations will guide enthusiasts to actively participate in ice and snow fitness by popularizing winter sports events.The society will create the atmosphere by moulding the unique ice and snow culture and customs.The market will guarantee the development by providing adequate clothes and equipment.Enterprises will promote the upgrade by improving venues and facilities.Finally,the polycentric supply model that the government,associations,the society,the market as well as enterprises jointly involve in ice and snow fitness will be established.