Study on the Communication Mode of Mediasport

Mediasport is the result of sports communication in mature period and a variety of communication modes under the interactive background of media culture and consumer society.This paper analyzes the conception and connotation of mediasport, explains three communication modes of mediasport, which include media construction of sport, media intervention of sport and media control of sport.The research can offer theoretical creation and intelligence support for the convergent development of media, sport and sports industry.