Driving Factors and Innovation Paths of Skiing Industry Upgrading under the Strategy of Winter Olympic Games in China

Though using the method of literature review,field survey,expert interview and attribution analysis,taking the successful hosting of the 2022 Winter Games in China as an opportunity,from the perspective of the driving factors and the upgrading paths in skiing industry,this paper explores that how to carry out the ski industry upgrading under the strategy of Winter Olympic Games in china.The result shows that the strategy of the Winter Olympics is coupled with the ski industry upgrading,the two rely on each other,promote each other,internal relationship is important and should be paid more attention to.From the industrial level,policy driven,investment driven,development mode innovation driven and regional economic driven are the main driving factors,and can form different drive combinations.Ski industry upgrade should first through the Winter Olympics to stimulate the driving factors.On this basis,we should finish using of“experience consumption”to form the leading path of the ski industry upgrade,use of“big sports view”to form the social path of the ski industry upgrade,use of“Internet+”to form the dynamic path of the ski industry upgrade,and to complete the upgrading of the ski industry effectively,to ensure the successful hosting of the 2022 Winter Games and to promote the rapid development of winter sports in China.