Cultural and Philosophy Research of Body and Physical Exercise Phenomenon——Based on Consumption Theory by Mike Featherstone

With the arrival of prosperous consumer society as well as redirection of the body aesthetics internationally,researches on body have reached unprecedented level.Based on the consumption theory of Featherstone,this paper explores philosophical and sociological meaning behind physical issues and physical fitness phenomenon in physical culture,the result shows that nowadays,body does not only define biologically,is a product that in production and circulation,but also a special consumer goods can be processed,purchased and used by everyone,thus,physical consumption has been widely accepted by the mass culture.First,this paper analyzes the cultural philosophy connotation of body phenomenon as one of the physical exercise consumption 1)physical exercise is a contradictive fusion of physical discipline and hedonic;2)physical exercise organically combines beauty and health.Second,physical exercise phenomenon has positive significance in the process of building life aesthetics:1)physical exercise is the main practices of self-identity in a consumer society;2)physical exercise is also an important guarantee for the people to pursue the perfect life in a consumer society.Third,this article analyzes the sociology meaning of physical fitness as a group phenomenon.1)Physical fitness is a key to boost human's comprehensive development;2)National fitness is an important guarantee of successful healthy China strategy.Finally,closing this manuscript,the State Council issued the national fitness five years strategic plan(2016—2020),also promoted national fitness as background of national strategy,the value exploration of sports fitness social culture also will continue.