Study on the Construction of Large Scale Ski Resort in Promoting the Development of Skiing Industry

Traditional economic declining provides the opportunities for the new economic formation, the construction and operation of large scale ski resort can effectively integrate resources, overall social forces, promote the ski industry development. Through field investigation, literature analysis and comparative analysis and so on, this paper studies the present situation, action mechanism and role orientation, investment main body and operation way, natural environment and humanistic environment in large scale ski resort. The result shows that the large scale ski resort is an critical way for the development of the ski industry, it is a realistic guarantee for the ski population training, and the core and leading position in the ski industry development. We should focus on private capital and foreign capital injection;operational mode should focus on multi format operations throughout the four seasons, characteristic core competence, the joint and win-win;natural environment should focus on fusion and utilizationresources of climate conditions, mountain resources and natural landscape;The humanistic environment should focus on the optimal experience and skills of skiing, skills upgrading, the cultivation of ski resort concept and the consumption habit.