Rights Allocation and Legal Protection for Audiovisual Communication of Sports Event

With the developments and intergrations of digital communication technologies, audiovisual communication industries taking important role in development of naitonal ecolomy is core component of sports industries. The problems of rights allocation and juridical protection for audiovisual communication of sports events have been inpeding the healthy and fast development of sports industries in China. Drawing lessons from EU, we should take diversified protection mode and diversify property interests of different right holders, including organisers of sporting events, recording producers and broadcasting organizations, based on each communication stages of sports events. At the legislative level, we should revise sports law and make it link up with chinese civil law system. At the same time, copyright law and anti-unfair competition law in China should be further improved. Only then can we protect audiovisual communication interets of sports events across the board for pushing healty and fast development of sports industries effectively based on chinese native culture and legal practice.