Research on the Professional Sports Club Participating on the Operation of the Venue

By using the method of literature review and expert interview, this paper investigates professional sports clubs participating in the operation of venue.The research suggests that it's great significance to develop the club and raise the utilization of venue.At present, in the aspect of participating in venue operation, domestic clubs exist insufficient participation, short lease period, low participation beforehand and low discourse power problems.On the basis of analyzing and drawing on the basic situation, main pattern, ownership structure successful experience of European and the United States, this paper put forwards that venue management bought a share into the club, entrusting club management, long-term leases, ROT, establishing joint venture venue operation companies and building venue themselves for clubs participate in the operation of venue.To promote the operation of the venue, the suggestions are as following, supporting the club to buy into the venue operation company, adopting the form of ROT or long-term lease, granting the management right, encouraging the government and the club co-build the venue, entrusting the club management, clearing priority, and improving the voice of club using the venue, providing public service.