Assessment and Evaluation of Converging Trend of Sports Industry and Pension Industry in China

Through using the methods of literature review, expert interview and mathematical statistics, from the perspective of industry convergence in practice, this paper conducted the prospective analysis on converging trend of sports industry and pension industry in China. The results showed that “sports provided for the aged”is the service-oriented innovation caused by the recombination of value chains between sports industry and pension industry. As a new economic phenomenon, the related market has the potential to form a brand new compound industrial system. According to the grey correlation analysis, the degree of convergence of the two industries as low as 0.6707, compared with sports industry converging with other industries. Furthermore, as the VAR model revealed that the market of “sports provided for the aged”has not yet formed, and it would be very difficult to foster in the short term. In fact, the predicament of convergence of the two industries derived from the supply and demand constraints in the current elder sports service. Thus, the government and the market organizations should readjust their role and improve its supply measures, so as to promote a sound development of the converging of sports industry and pension industry in China.