Rural Public Sports Service Supply-side Internal Demand and Path Orientation of Reform and Governance

This paper uses the method of literature analysis and field investigation to interpret the meaning and characteristics of rural public sports service supply and demand contradiction, based on the analysis of supply-side reform and governance of the basic support and construction of its governance practice path-oriented. It is argued that the 1) free ride" behavior and the "slack phenomenon" caused by government planning supply, gratuitous supply and demand side are the theoretical roots of the contradiction between supply and demand of rural public sports services. 2) The contradiction between the institutional mechanism of rural public sports service supply and the actual state supply is the basic support for implementing the supply-side reform governance of supply and demand contradictions. 3) The paper proposes that "the supply side should be the starting point, institutional mechanism reform as the fundamental-the supply (management) innovation as a means-supply structure adjustment as the core-the quality of supply for the protection of " the logic of reform to achieve" public sports service supply and demand match, effectively resolve the contradiction between supply and demand, stimulate the development of public sports services vitality and promote the sustainable and healthy development of rural sports "as the reform goal, strictly abide by the" public welfare services always have the same nature of public welfare, protection and realization of residents sports rights and interests equal "reform direction. From supply to demand, promote the transformation, innovation and reform of "Three Main Subjects and Five Major System" Contents of rural public sports service supply.