Hegemony Clues:Research on the Development of Wushu Sanda Event’s Marketization and Professionalization

This paper analyzes the development of Wushu Sanda event's marketization and professionalization since the 90 s in 20 century, with the methods of literature review, logical analysis and etc.Hegemony is a clue throughout the development process of Chinese Wushu Sanda event's marketization and professionalization.A series of Wushu Sanda competition events did not achieve the desired success because success less than failed.The main reasons are that the positioning is not clear, the contest system is not perfect;seeking short-term successes and lacking pragmatic contest management;market cultivation is not sufficient and haven't the core profit model;As well as project thinking, the contest brand and category awareness are not enough.It's need to further clarify the professional positioning that the further development of the Wushu Sanda contest's marketization and professionalization.And build a relatively perfect professional event system;pragmatic management and focusing on the accumulation of event's energy;cultivate the market and seeking the profit model of Internet times;Create brand and strengthen the awareness of brand and category.