The Generative Logic,Practical Approach,Interpretation Framework and Mission of the New Era of Sports Discourse with Chinese Characteristics

The negative sum game risk brought by sports globalization is the result of the "simplification" of western sports discourse,and the Chinese "Harmony" culture has the natural advantage of adjusting this risk. From the point of view of necessity,this paper analyzes the generative logic of "metaphor of body nationalization",which is the generative logic of Chinese sports discourse,and points out that although the relationship between the formation of sports and the state is not natural,it is inevitable that Chinese sports promote the reconstruction of the country. Then,from the two dimensions of "localization" and "globalization",this paper investigates the two-way construction and evolution of Chinese sports discourse. Based on the above analysis,this paper takes the construction of a world sports community of "harmony but difference,beauty and common" and promotes the "community of human destiny" as the characteristics and advantages of Chinese sports discourse system,and puts forward an explanatory framework for the construction of sports discourse with Chinese characteristics from three levels: ideological discourse,institutional discourse and theoretical discourse. Based on the above framework,this paper considers the proper path of sports discourse with Chinese characteristics in the new era from the following three aspects:1)creating the symbolic right of speech—to focus on practicing the people-centered concept of sports development;2)improving the structural right of speech—to actively promote the deep participation in the practice of international sports governance;3)strengthening the academic right of speech—to constantly strengthen the academic consciousness of the theoretical discourse of sports in China.