Research on the Content System of Responsible Lottery in China Sports Lottery

As a sports lottery licensed by the state,introducing the concept of "responsible lottery",establishing and perfecting the content system of "responsible lottery" and fulfilling social responsibility are undoubtedly a necessary process to promote its comprehensive and healthy development. After long-term development,developed countries in the world lottery industry have established a relatively complete content system of responsible lottery,and generally established a legal guarantee,mature operation mode and a sound regulatory system. At the same time,there are also some problems in the development of responsible lottery in these countries,such as lacking of uniform screening criteria for irrational lottery purchasing behavior,and lacking of effective implementation mechanism for verifying responsible lottery,etc. With the implementation of a series of new policies and norms,responsible lottery in Chinese Sports Lottery will enter a new period of development. At the same time,it is also facing some new demands and challenges for its development in the new era. There are still some problems,such that the foundation of laws and regulations is still weak,the docking between the responsibility lottery system and the public health system needs to be further strengthened. The content system of responsible lottery in Chinese Sports Lottery should be based on the principles of highlighting the national public welfare lottery positioning,adhere to the rule of law and adhere to innovation-driven development.The content construction of the responsible lottery of China should be diversified in research,employee program,retailer program,game design and so on. On the basis of fully drawing lessons from the concept and best practice of responsible lottery in foreign lottery industry,referring to the laws and regulations of our country and combining with the actual development and characteristics of sports lottery in our country,the concept and requirements of responsibility are thoroughly penetrated into the operation and management activities of sports lottery. Thus,the content system of responsibility lottery of Chinese sports lottery with independent intellectual property rights is established,which conforms to China's actual situation and docks with world standards.