Development of Sports Consumption in China:Current Situation,Characteristics and Future Prospects

Sports consumption is crucial to both high-quality development of China's sports industry and the structural reform of supply-side. The study explored China's sports industry integrally and fundamentally. It analyzed China's sports industry from aspects such as general situation,characteristics,development trend,and restrictions. On this basis,it proposes suggestions including expanding sports training market,cultivating sports consumption space,constructing sports consumption culture,attaching importance to comprehensive benefits of sports consumption,and enhancing policy coordination and innovation.