The Combination of Industry and Finance for Sports Industry:Generation Logic,Mode Selection,Research and Prospect of Countermeasure

The combination of industry and finance is a financial innovation development paradigm spontaneously formed in the sports industry market, which has an important function of easing financial constraints, optimizing resource allocation and enhancing industrial synergy. It is a good medicine to solve the contradiction between capital supply and demand in the sports industry and promote the high-quality development of the sports industry. By using the methods of literature and case analysis, this paper studies the ownership structure of the target enterprises in an exploratory way, combs the practical process of the combination of sports industry and finance in China. And based on the experience of the first market, this paper finds out the formation logic of the combination of sports industry and finance, matches the development mode of the combination of sports industry and finance, and puts forward the optimization countermeasures of the combination of sports industry and finance. According to the research, this paper points out that the current combination of sports industry and finance is in the primary stage; the motives of the combination of sports industry and finance are the pursuit of profit, the contradiction between industrial development and financing constraints, the obstruction of financial support and the policy regulation of“shifting from empty to real”; the development of industry, government regulation and financial market are the realistic guarantee of the combination of sports industry and finance.; Financial risk is the restrictive factor of the combination of sports industry and finance. According to the practical characteristics of the sports industry,we should adhere to the principles of comprehensiveness, feasibility, applicability and diversity, and choose appropriate power distribution, organizational form, infrastructure construction and counterpart mode. At the same time, we should take the risk response strategies of risk prevention and mixed industry supervision as the basis, the organizational coordination strategies of standardized governance and interest balance as the guarantee, the benign development strategies of“tow-way driving forces of government and enterprise”and“focusing on the main business”as the principle, the optimization and promotion strategies of“advancing with integration development”and“school-enterprise cooperation”as the goal to promote the development process of the combination of sports industry and finance step by step.