Research on the Policy of Expanding Sports Consumption in China from the Perspective of Family

It is of great social and economic significance to study sports policy to promote sports consumption effectively in the current complex economic situation. Starting from the restriction and preference proposition of sports consumption, this paper constructs and analyzes the thinking of sports consumption analysis from the family dimension. The analysis shows that the growth of disposable income of households in China is slowing down, grate changes have taken place in the structure of leisure reduction and utilization, the consumption of young generation has significant age effect and inter-generational effect, and the level of sports consumption is at risk of decline. Considering the present situation of low stickiness, insufficient profit and unbalanced structure development of sports industry in our country, we should rely on internet information technology to further reduce the consumption price of sports service and innovate sports products demand with scientific and technological progress, with family sports as the link to reshape the port of family internet sports consumption, and finally achieve the fundamental purpose of expanding sports consumption. The specific policy recommendations are as follows: 1) Rely on artificial intelligence, 5 G communication technology and other new technologies to encourage the application and development of family-level sports services; 2) support a group of national brands that grasp the core technology and key technology, grasp the scientific and technological opportunities, and improve the scientific and technological content and economic value of sporting goods; 3) re-examine and attach great importance to the shaping of sports format with family as the core, and build a new scene of family sports consumption to adapt to the trend of science and technology; 4) innovate the incentive mode of sports consumption, focus on promoting the integration and development of sports industry and new consumption port, and cultivate sports new business type; 5) establish the supervision and feedback mechanism of policy implementation to ensure the long-term effectiveness of sports consumption policy.