Cultural Inheritance and Industrial Logic:Research on the Way to Cultivate Vitality of Sports-featured Towns

At present, sports characteristic towns have the same characteristics, and the problems of products without industry emerge in endlessly. It is urgent to solve the shackles of the decline of cultural connotation and the absence of industrial logic. This study is based on the realistic predicament of sports characteristic towns. Firstly, by racing back the historical imprints of characteristic towns, we can strengthen the highly coupled and deep role of cultural inheritance and industrial logic. It is believed that sports characteristic towns should be in line with culture and industry. The cultivation of sports characteristic towns must return to the cultural heritage of China, emphasize cultural consciousness and identity, follow the evolution law of industrial chain, and enhance production. Secondly, according to the changes of spatial form, node relationship, input cost and risk management in the three stages of industrial chain, i.e. vertical contiguity, horizontal extension and interweaving coordination, this article analyzes the characteristics and risks of industrial chain evolution stage and region,and points out the emphases and ways of industrial cultivation of sports-featured towns. Thirdly, this article puts forward the essence and path of the coupling of cultural source and industrial chain of sports characteristic town. Under the guidance of cultural endogenous factors, this paper explores the value-added process of industrial chain spatial evolution of small towns with sports characteristics, so as to give full play to the inheritance function,metabolic function, integration function and nesting function of small towns, and realize the vitality of small towns with sports characteristics. The study holds that in regions with weak regional conditions, government support and guidance should be strengthened to cultivate industrial chains with cultural identity as a link; in regions with strong and weak regional conditions, the flow of factor resources should be promoted to complement each other and the hidden danger of insufficient linkages of industrial chains should be prevented; in regions with good regional conditions, the linkages between“sports + X”and“X + sports”should be arranged to innovate. The network embedding mechanism can broaden the physical space, cultural space and psychological space, and realize the sharing, integration and coexistence of small towns and cities.